lightbulb Did you know?

Rochester is known as the Flower City for two reasons! In the 1820’s the Erie Canal opened, connecting the Hudson River to the Genesee river. This allowed Rochester’s flour to be transported quickly downstate. After a slew of flour mills opened along the shores of the Genesee, Rochester received the title, the “flour city.”  As flour producers moved west, flower nurseries moved in. The ROC quickly became surrounded by nurseries large and small, earning its new title the “flower city.” Soon after, Frederick Law Olmsted completed the development of Highland Park, that has become home to over 400 varieties lilac flowers. To find out more about Rochester’s History, check out some resources that the Rochester Historical Society put together!

lilac     We truly are the FLOWER CITY! lilac


To keep up with local events and happenings, check out the following:

  • Rochester Young Professionals: Consider joining Rochester Young Professionals! It’s free to do so and they frequently hold networking and social events, post information about conferences and trainings,  invite young professionals to relevant city meetings and discussions, and are very active both within the nonprofit, corporate, and governmental sectors
  • CITY Newspaper: While a paper version of CITY News is available outside most coffee shops and grocery stores, check out this hip Rochester newspaper online here or subscribe to the Weekend Planner to find out whats happening in the ROC each weekend.
  • Rochester Public Market: Get connected with the local community by getting out of bed Saturday mornings, or Tuesday, Thursday, and Sunday mornings for that matter, to shop local fruits, veggies, sweet treats, breads, crafts and more and get your dose of ROC culture at the Rochester Public Market. 
  • Get involved with your local neighborhood association! They will help you keep up with events, happenings, and changes taking place in your neighborhood. Your voice matters!